The weather is warming up, and busy season for wedding and event planners is nearly in full swing- meaning floral designers can expect an uptick in bookings for beautiful, elegant event design services.
One of the most commonly overlooked means through which successful floral designers generate a large percentage of their annual profit is through jobs like this- not just day to day bouquet creation. Full scale event and party design is a great conquest for aspiring designers, and one we highly recommend you consider. To give you some inspiration getting started, here are some tips for planning the perfect dinner party design for any client:
It’s All About the Details
Expert floral designers who specialize in event planning don’t stop at greenery and blooms- you’ve got to think about small details if you really want to wow your clients. Consider things like seating cards, place settings, menu designs, cocktail labels and dishware as well.
If you don’t wind up making recommendations of your own, it shows a thorough, careful mindfulness when you ask the client what they have planned themselves. You want every element of the tablescape to coordinate- so knowing the details of other things that will be placed alongside your floral designs is a key element in ensuring that.
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Remember the Focus
Although as a floral enthusiast, it’s often tempting to design a bold, striking centerpiece that will capture the attention of your guests, it’s important to remember that when it comes to a dinner party, those flowers are a compliment. The food is the main focus here, and your designs should be mindful of that fact.
In addition to inquiring about the table décor and dishware plan, ask what’s being served. The more information you can gather about the overall look, feel (and even taste) of the function, the better equipped you are to select and design arrangements that complement the aesthetic. Think about it- if your host is serving a hearty roasted turkey with robust, traditional sides, a flirty pink peony cocktail arrangement would stick out like a sore thumb alongside this otherwise rustic feel.
More Isn’t Always More
Sometimes the best suited arrangement isn’t the grandest one- it’s the one with the most thoughtful, complimentary subtlety.
Once you communicate with the event planners regarding the table setup, décor and serving style (Is it a buffet? Will wait staff serve the guests in their seats?), you can plan your scope accordingly. If guests will be self-serving, passing dishes around the table to one another for example, a sprawling, massive centerpiece will annoyingly get in the way. Communicate with your other vendors, calibrate accordingly, and remember to work as a team.
